Work*
A curated selection of my latest and favourite works that mirrors my skills as a Communication Strategist, Brand Creator, Developer and Nurturer, copywriter and content creator.
Left out are the ones that show how I help people communicate better in order to be the authors of their own lives. Confidentiality matters, as you may well guess.
[ın]pertinente
How to create a brand for a podcast that aims to be different,
in a
world crowded with podcasts?
Fundação Francisco Manuel dos Santos had this objective: to create a podcast in which the main themes of Politics, Science, Society and Economy could be told to a mainstream target in an interesting and, especially, in an irreverent way.
Launched in 2021, it reached Top 5 in the first semester of the year.
This project was created in proud partnership with FalcaoLucas, Fred Pinto Ferreira and Dizplay Soundlab.
Repositioning
Communication Strategy
Creative Concept
Campaign Development
Claim Creation
Podcast Supervision
Womanity
How to promote women empowerment?
When a woman tells her story, when she speaks openly about what she knows or lets her voice be heard, she inspires an entire world of other women. She helps them believe it is possible, she shows them a different way, she tells them they’re not alone.
Womanity: an online magazine and a podcast, mainly written and spoken by women who wish to share their knowledge and experience in order to inspire other women.
In two years, more than 100 women from allover the world shared their testimonials.
This project was co-founded by me and Tânia Falcão, and counted with the generous
collaboration of FalcaoLucas and Dizplay Soundlab.
Naming
Concept
Communication Strategy
Content Creation
Podcast Hosting
Surprise
How to revive a dead product in the biggest crisis the world has had in the last decades?
With the COVID-19 pandemic the shopping malls were forced to shut down. However, the businesses had to keep on rolling, and the only chance was to revive Surprise, a gift card that had been forgotten, but could ensure future sales for all the mall’s shops and ROI to Sonae Sierra.
In 3 months, 1.5M cards were sold, exceeding all expectations in 200%.
This project was created in proud partnership with FalcaoLucas.
Repositioning
Communication Strategy
Creative Concept
Campaign Development
Website Architecture
Content Creation
Agreements Network
How to communicate blockchain technology for lawyers' agreements?
The objective of the Swiss Company, Monax, was to have a storytelling that could easily explain this technology in three tutorials.
This project was created in proud partnership with Nebula Studios.
Concept
Tone&Manner
Storytelling
Scriptwriting
Together we rise
How to make a tribute to a team for their
massive effort during
COVID-19?
The idea of creating 14 custom super-heroes, one for every department and one to represent the company, kicked-off the idea. And then the script was written and the ‘action-movie’ animation produced. It was presented by EDP Global Solutions on their annual managers’ meeting in 2021.
This project was created in proud partnership with FalcaoLucas.
Storytelling
Scriptwriting
Voice Over
The most perfect view
How to describe hotels and cities in a sexier way,
and push online bookings?
Instead of describing the destinations and the hotels in the uninteresting way they’re usually shown, I developed a specific storytelling for each destination, from which derived consistent portrayals of the hotels. In the example pictured above, the angle chose for Chicago was ‘romantic and chic’. I wrote the guide of the city and the accommodations’ depiction accordingly.
This concept was developed for the cities of Lisbon, Rome, Chicago, New York and Osaka.
SEO Content Writing
Storytelling
Space B
How to connect broking markets?
Global broking business Brokerslink briefed us to create videos to launch its dedicated international insurance programme management platform, so to drive the continued growth and digitalisation of its international portfolio across the organisation’s broker network.
This project was created in proud partnership with Nebula Studios.
Concept
Tone&Manner
Storytelling
Scriptwriting
Bolota Investments
How to differentiate a real estate investment company
in a saturated market
like the Portuguese one?
The aim was to create the content for a website and a brochure to be used in the launch of the company. The content had to be written in Portuguese and English, in order to communicate to high class Portuguese and foreign investors.
This project was created in proud partnership with This is Pacifica and Significa.
Concept
Tone&Manner
Storytelling
Copywriting
more*
mo
re
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If you still want to know more about my work and how I help people communicate better:
Find my entire CV, here.
Reach out to my email connect@alexquadros.pt
